Why Shopping Local Brands Online for Jewellery Could Save You Thousands

What do you think is the bigger expenditure when it comes to festivals, weddings and religious events? 

It’s jewellery shopping. The rate of gold jewellery is spiking every year. Especially in India, Gold prices once stood at 32,000 INR for 10g gold, which is now at approximately 1,17,688 INR for 10g gold. The difference in the amount is so vast that we feel burdened by its affordability. But mind you, more than expenditure, gold is the safest investment for tomorrow. 

But what happens when we buy gold jewellery from big chains and retailers vs when we buy from local jewellery shops? There is some difference in price margin, which may be due to the quality of gold (carats), making charge, GST, etc. We have a guide prepared for you that entails why you should shop local, especially when it comes to buying pricey metals like Gold. 

Let’s see how you can save thousands by buying gold jewellery from local retailers and shop owners in this blog. 

Are You Buying Gold This Festive Season? Here’s Why You Should Go Local!

Get the Advantage of Flexible Pricing

If you are considering purchasing gold and silver jewellery this festive season, it’s better to shop local than to turn to big brands. You will have the benefit of flexible pricing in gold jewellery when you shop through local retailers and small jewellery brands. There is some scope for negotiation, due to which the pricing option is flexible in local jewellery brands. 

There are associated making charges in jewellery. Big brands are highly rigid on not negotiating the making charge price, which is essentially the cost of craftsmanship. But on the other hand, smaller brands can give you a scope of negotiation that works within your budget.

No Compromise With Designs

You can find similar jewellery pieces in small and local jewellery shops which you have found in big jewellery stores. When jewellery is mass-produced, it generally has a larger profit margin. Even then, big brands do not give you any discount or negotiation scope, which is not the case at local jewellery shops and retailers. 

So, to avoid paying additional markup on jewellery designs that you can so easily find in smaller jewellery shops, you should consider buying local.

Operational Cost at Local Shops is Considerably Less: See How It Benefits Customers

The operational cost at smaller jewellery brands and stores is considerably less than what it is at big brands and jewellery chains. 

There are no additional markups in jewellery designs, especially when you buy from local stores. Small jewellery brands and stores do not have a lot of jewellery store locations, security, staff, salary, or insurance to look after. 

Hence, you have a direct relationship with the jewellery retailer. Your personal connection and established customer relationship will help you along the way as you continue to purchase from the same jewellery store.

To Sum Up

At the TopJewellers website, you will find the best jewellery retailers in India with eccentric, modern and elegant jewellery designs to fit your festive vibes. This festive season, bring the light home in the form of gold jewellery by going local. Choosing local jewellery stores and retailers will give more financial benefits as compared to choosing big brands. So have a smart, sharp and savvy shopping approach when it comes to buying gold jewellery because more than expenditure, it’s an investment to secure your tomorrow.