Video Marketing for Jewellers: Behind-the-Scenes Stories Sell

If you ever wonder whether video marketing can work for your jewellery brand, then you are in for a magical ride. Video marketing works like no other marketing strategy. You can evoke emotions in customers’ minds by creating video content for your jewellery business. Without any significant marketing efforts, many businesses fail to connect with their customers. In this blog, we will see why video content marketing is the key to reaching customers’ hearts when no other marketing can. How jewellery brands use video marketing can give them a lot of leverage in the online marketplace. So without waiting any further, let’s dive right in!

Why Video Marketing Works for Jewellery Brands? Let’s Find Out

Many jewellery businesses struggle to create a mark in customers’ minds just by promoting their jewellery design photos on social media platforms and through Google Ad marketing. But what they are missing is a compelling video marketing strategy through which they can promote their content across various channels like social media, YouTube, etc. 

Let’s understand how video marketing effectively builds brand trust and boosts sales for jewellery businesses –

• Using influencers to create videos: Influencer marketing in video marketing works wonders, especially because they already have a very wide customer reach. Wearing jewellery pieces, be it bangles, earrings, rings, necklaces, nose pins, etc, in videos helps customers visualise how the jewellery will look in certain lighting and occasions. Influencers give a complete look and show how jewellery fits in their collection. They show versatility in designing jewellery. For example, they pair jewellery with ethnic suits, sarees, lehengas, etc, offering a complete guide to their look so that viewers can also create similar looks with the jewellery.  
• Sharing Behind the Scenes (BTS): You can create behind-the-scenes videos and upload them to Instagram and other social media channels. It highlights the entire design process of jewellery. For example, if you share the complete process of necklace designing and manufacturing, like stone setting, material selection and crafting works with your audience, they will be intrigued to know about your work environment and the intricacy that goes into designing jewellery. It not only brings them closer to your brand but also gives them an idea of the authenticity with which you work. It helps develop trust and boost customer engagement, which is immensely good for your positive brand reputation.
• Sharing User Generated Content: Jewellery businesses should upload user-generated content (UGC) in video form to share the experiences of customers. It helps other customers relate to your jewellery brand and build brand loyalty. User-generated content is not paid; it is completely authentic and stems from the genuine feedback from customers. 

To Sum Up

At a time when people scroll past reels in only seconds without even noticing what is inside the video, you need a compelling video marketing strategy for your jewellery business. This is so that you can attract customers and viewers to stop scrolling and engage with what you offer. However, to do that, you need user-generated content, compelling influencer marketing videos, and behind-the-scenes (BTS) videos that tell the story of your brand. In a nutshell, storytelling is everything when it comes to marketing. How effectively you deliver your brand’s story to the audience is how good the results will be. Showing the truest side of your jewellery business to your audience strengthens customer loyalty and builds transparency. It gives you a chance to connect with real people and build a customer base that goes a long way. To find out about the top Jewellers around you, you can look for authentic and highly-liked jewellery brands on TopJewellers.