The Role of Influencers in Growing a Jewellery Brand

Earlier, buying jewellery was more dependent upon in-store interaction and trust in the jewellery brand. For instance, remember how our grandmothers had a specific jeweller’s shop in a small town where they went during auspicious occasions to order jewellery. They ordered custom jewellery designs to adorn at a festival or a wedding. However, times have changed so much, even our grandparents now somewhat understand what an ‘influencer’ is. 

Now, jewellers can collaborate using a paid or barter system with individuals having a significant online social media presence and followers to market their product. This is called influencer marketing. Marketing in 2025 has changed so much from what it was a decade ago. In this blog, we will understand how top jewellers collaborate with influencers to grow their jewellery business. 

How Influencer Marketing Helped Luxury Jewellery Brands Grow Further? Let’s find out!

Do you remember the “Cartier Stories by You” campaign by Cartier? It’s a high-end luxury jewellery brand that pulled a lot of eyeballs to its campaign, which resulted in increased sales and conversions. 

Success Story of Cartier: How Influencer Marketing helped them grow 

• Cartier invited customers and influencers to share a personal story behind their purchase of the Cartier jewellery by showcasing the exclusive jewellery designs. 
• Influencers reinforced the idea of a Cartier jewellery piece in people’s minds. 
• By leveraging their social media platform, Cartier promoted the stories and posts from influencers to highlight the luxury experience they provide to their customers. 
• Their jewellery is not only a symbol of beauty. It’s the dream and desire of many. 

How Can You Leverage Influencer Marketing for Your Brand?

• The power of influencer marketing in jewellery brand promotion evokes an emotional response among customers. This is because influencers already have a robust online presence and numerous social media followers. 
• Since people like and trust the judgment and ideas shared by the influencer, jewellery brands can use this to their benefit. Promoting a jewellery brand in collaboration with an influencer gives more audience reach. 
• Promoting jewellery brands through social media channels of influencers is a game-changer for the growth of a jewellery business. 

To Sum Up

You can approach the influencers on their social media platforms and official channels. By building a partnership with the influencers, you can carry out your brand’s mission and share your products and brand’s story with a wide range of audiences. Influencers will create stories, posts, and videos and upload them to their social media platforms. Some influencers show styling options while some tell their experience by adding narration in their own voice. 

By gaining traction on the influencer video, you can reach a wide range of people who are not your customers yet. Influencers can create significant brand awareness for your jewellery brand by showing videos of styling. User-generated content will help you amplify brand recognition and reach. Branded hashtags will support you to amplify your jewellery business. To find more information about top jewellers, you can discover jewellers at TopJewellers.