Selling to Gen Z: A New Jewellery Customer Has Arrived

Jewellers have a new domain of customers who are hard to please with heavy traditional jewellery designs. The Gen Z jewellery trend is more in favour of minimalism. Gen Z customers have a very short attention span. They browse everything in seconds. They focus on personalisation and brand authenticity. 

Gen Z are reestablishing the terms of shopping experiences. They are heavily influenced by social media. This is why they prioritise brand transparency and prefer online shopping. However, when it comes to jewellery, they are drawn towards minimalism, affordability, stylish and trendy designs. 

Let’s see how Gen Z are redefining the jewellery market and how jewellery sellers meet the demand.

Which Jewellery is Preferred by Gen Z?

Jewellery for women is more than an ornament. However, for Gen Z, jewellery is more of a personality statement. Retailers offer trendy jewellery for women. They also have a knack for moving with the ongoing jewellery trends. For the Gen Z population, jewellers emphasise minimalist jewellery that suits different personalities and preferences.   

Minimalist Jewellery for Gen Z

Gen Z prefers minimalist jewellery. Anything between delicate chains, pendants, necklaces, and tiny stud earrings for women, Gen Z is all for it. They choose jewellery that reflects their individuality. 

Hence, the jewellery designs should scream uniqueness. They should be colourful and bold. The trend of dainty and minimalist jewellery is not going anywhere for Gen Z. Customisation with minimalist and dainty jewellery is easy, which also leaves room for versatility.  

Customisable Sentimental Jewellery (Like Personalised Trinkets)

The second trend for Gen Z is wearing personalised jewellery. Retailers and manufacturers are increasingly making jewellery designs in the form of chunky rings, colourful necklaces and statement pieces that feel personalised. It includes gemstone-studded minimal and colourful rings, personalised bracelets, etc.

Silver Jewellery Trends

Women belonging to the Gen Z domain increasingly follow silver jewellery trends. The inclination of Gen Z towards silver jewellery is more due to its perceived environmental-friendliness and affordability. When compared to gold, silver jewellery is more budget-friendly. Gen Z can experiment without feeling that silver jewellery is heavy on their pockets. The neutral silver jewellery is a perfect style statement for Gen Z. They can complement neutral tone silver jewellery with various outfits on different occasions.

To Sum Up

Women often struggle to find authentic jewellery information online. But with TopJewellers, a centralised platform to explore different jewellery retailers and manufacturers in India. To find more details on what’s trending in women’s jewellery, head to TopJewellers now!