Category: Blog

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Sep 04
The Power of Instagram in Selling High-Ticket Jewellery

Instagram is home to many new and upcoming jewellery brand retailers and manufacturers in 2025. The jewellery brands leverage social media platforms like Instagram to reach a wide range of buyers. Even high-end jewellery has a market on Instagram. If you have an upcoming and new jewellery brand and you don’t know where to begin, […]

Sep 02
WhatsApp, Chatbots & Jewellery Enquiries – A 2025 Guide

Jewellery shopping is not limited to offline stores in 2025. People now have online stores from where they can buy jewellery. Among a variety of jewellery brands, some offer ease of inquiry and trial to customers before making a final purchase. In the world of online jewellery shopping, trusting the jewellery brand can be a […]

Sep 01
How to Create a Trusted Online Jewelry Brand

If you have ever wondered about starting a jewellery business online but have no idea where to begin, this is where you learn how to take the first step. To create a trusted online jewellery brand, your focus should be on creating a brand identity and procuring quality products.  Without a strong brand identity, your […]

Aug 30
Diamond 4Cs Explained for Retail Buyers

There are several characteristics that you should learn about a diamond if you are a retail buyer. These characteristics are cut, colour, clarity and carat. Knowing about these qualities can tell a lot about the diamond. Learning about the 4Cs of diamonds is important as they tell you about the quality and value of the […]

Aug 28
Jewellery Pieces Every Woman Should Invest In: From Everyday to Party Wear

There are so many people out there who ask this same question a lot: What are the jewellery pieces every woman must invest in? So, finally, we decided to unveil it for all! When it comes to jewellery, there’s trendy, on the other hand, there’s timeless. And there are some of the pieces that can […]

Aug 23
The Role of Influencers in Growing a Jewellery Brand

Earlier, buying jewellery was more dependent upon in-store interaction and trust in the jewellery brand. For instance, remember how our grandmothers had a specific jeweller’s shop in a small town where they went during auspicious occasions to order jewellery. They ordered custom jewellery designs to adorn at a festival or a wedding. However, times have […]

Aug 21
How Jewellery Brands Can Leverage Pinterest for Growth

If you are a jewellery brand owner, you must have different platforms and media to reach potential customers. Did you know that apart from official websites and social media platforms, you can market stunning jewellery designs on Pinterest? Yes, you heard that right. You can now market your products on Pinterest, which has over 500 […]

Aug 20
Top Jewellery Industry Trends for 2025: What’s Selling

Jewellery trends for 2025 are all about those bold and modern vibes. This year, you can expect the vibrant colours to be at the forefront and also the designs that tell a unique story. Jewellery is just no longer an accessory – it’s more like a form of jewellery that showcases self-expression and a reflection […]

Aug 19
5 Best Online Jewellery Stores with Authentic Certification

Isn’t online jewellery shopping hassle-free? If you haven’t yet had the experience of purchasing jewellery online, this is something you must do without worrying about the authenticity.  Top jewellery brands offer an online marketplace for jewellery. You don’t have to worry about choosing from a limited set of jewellery options. You can select jewellery pieces […]

Aug 18
This Wedding Season: Top Diamond Jewellery Designs Trending in India

Nothing can speak louder than your wedding than a shining diamond.  If you’re a bride, a bridesmaid, or just a guest who loves to sparkle. Then, you can choose the right bridal diamond jewellery that can make a style statement on your wedding day. With the ever-changing bridal jewellery trends, you can find the perfect […]