Category: Blog

Trends like less is more have entered the globe and minimal jewellery is having its moment. Just think of your white T-shirt but better, you can simply touch to your outfit with minimal jewellery. Isn’t it interesting?  When you are opt for minimal style, it doesn’t only have to give up all the fancy look. […]

There is a crucial part of online reviews to play in the jewellery purchase decision-making. Online reviews significantly impact the mindset of a customer as they can either build trust or break trust in the brand. Hence, the best jewellers proactively assist customers in finding quality pieces and deliver an optimum customer experience to encourage […]

So when you’re walking to a party feeling all glammed, only to realise that three other people are wearing the same necklace or earrings as you are. Ugh, the fear is real.  That’s why custom jewellery pieces come into the scene. People are going crazy over the custom-made jewellery, and it’s stealing the limelight in […]

Jewellers have a new domain of customers who are hard to please with heavy traditional jewellery designs. The Gen Z jewellery trend is more in favour of minimalism. Gen Z customers have a very short attention span. They browse everything in seconds. They focus on personalisation and brand authenticity.  Gen Z are reestablishing the terms […]

Diamond is a woman’s best friend, and it’s still true in 2025. Diamond jewellery for women doesn’t need a special occasion. Wearing diamonds elevates personal style and adds a touch of elegance to a woman’s aura.  Diamonds are sparkly; they dazzle at every event for women. Among top diamond jewellery brands, a few names like […]

We Indians are fond of gold jewellery; it is not just a way to look amazing in special events and occasions, but it is the best investment you can make. Whether it’s jewellery for a wedding or an investment for the future, understanding hallmark symbols can save you from costly mistakes. These tiny symbols or […]

Well, festivals are all about the celebration of love and joy. It’s more like a piece of jewellery that can simply mirror the colours of the festival, which can make it extra special. So, choose the fiery ruby necklace, or an emerald pendant, a gemstone that can add elegance. You can simply own the spotlight […]

We all have seen an increase in online shopping after the pandemic; many people are turning towards the internet for online shopping. The comfort and fun you feel while you must have to do a few clicks that give you utmost satisfaction. The best thing? Buying online is one of the best possible things with […]

So, have you ever just thought while standing at a jewellery store, looking at those little stamps “14K” or “22K”, and you just wondered what that means? Well, then you’re at the right place. If you’re shopping for rings, earrings, or any gift for your special one. Then, you must understand the gold purity that […]

The new and trendy shift towards sustainable fashion and jewellery has been really amazing. Today, people are choosing guilt-free lab-grown diamond jewellery that allows them to shine in luxury.  Firstly, let’s talk about what ethical jewellery means and how it is ruling the jewellery world.  So, grab your favourite drink and let’s dive right into […]