Jewellery Photography Tips for Local Retailers to Stand Out

It’s the little things that make jewellery special. The intricate designs captured in the camera, highlighting the minute details on the jewellery pieces, look appealing to customers. \hence, what local retailers and jewellery shop owners need is visually interesting photography so that they can show what their top jewellery designs look like. 

As you already know, jewellery items are tiny, shiny, and have intricate details on them, which makes it highly challenging to capture them without reflections. However, with a professional photographer who has expertise in the jewellery industry will help you create a stunning collection of jewellery designs that you can include in the online jewellery catalogue. 

So, let’s dive into the blog to discover the jewellery photography tips that’ll make the jewellery retailers stand out in a saturated market. 

Planning and Purpose behind Jewellery Photography

Every jewellery retailer wants to take breathtaking photographs of the jewellery designs. Hence, it will not only take some amount of investment but also careful planning so that you can execute the photoshoot the way you want you want. 

The primary goal behind a professional jewellery photoshoot is to bring out the quality in the captured images. There is a significant difference in the quality of pictures when you click them through mobile devices and a professional camera.

But first, you must define the purpose of jewellery photography. Decide whether you need these pictures for an online catalogue, website, flyers, brochures, print magazine, or other promotional purposes, like uploading them on Instagram, Facebook, Pinterest, etc. After locking down the purpose behind capturing professional jewellery pictures, you can proceed to find inspiration from online catalogues of your competitor jewellery brands.

How to Create a Professional Jewellery Catalogue: A Guide for Small Jewellery Retailers and Stores

• You can include a variety of close-up shots, angles and lifestyle shots to show different perspectives of the jewellery. 
• Some brands use live models to wear the jewellery and take their pictures to highlight what the jewellery looks like on an actual person. The audience gets a realistic perspective when they see actual men and women wearing the jewellery designs.
• You can add props in the background to bring out an aesthetic appeal to the jewellery. It works best with gold, diamond and silver jewellery. 

Bottom Line

If you’re not capturing the minute details in the jewellery, you cannot deliver its true value to the audience. To bring out the true beauty of the jewellery piece, you need the right equipment and skill set. A proper setup is also important when doing jewellery photography. So go for a professional camera which will give you much beautiful results as compared to a smartphone camera. A professional DSLR camera uses a more extensive lens, which can capture all the details of your jewellery design. You can reach out to professional photographers in your industry niche who can take a freelance job to assist you in building an online catalogue for your jewellery store. Many top Jewellers in Jaipur have worked with professional photographers to bring out the best and high-quality pictures that appeal to customers.