How Jewellery Brands Can Leverage Pinterest for Growth

If you are a jewellery brand owner, you must have different platforms and media to reach potential customers. Did you know that apart from official websites and social media platforms, you can market stunning jewellery designs on Pinterest? Yes, you heard that right. You can now market your products on Pinterest, which has over 500 million active users on a monthly basis. 

Without the right marketing of your jewellery brand, you cannot reach your potential customers. You need consistent marketing and exposure to let customers learn about your jewellery designs uniqueness and elegance. Let’s find out how you can leverage Pinterest for your jewellery brand in this blog. 

Let’s See How You Can Use Pinterest to Grow Your Jewellery Brand

You never would have thought that Pinterest could be a platform to showcase your brand’s jewellery to grow your sales and capture new customers. But Pinterest is truly a gold mine, especially for jewellery brands. 

Pinterest is an image-focused and rich interface platform, which is not just another digital media platform. It is a place where women categorise their favourite looks, jewellery pieces, jewellery styles, and jewellery designs. You can transform your digital marketing strategy to include more platforms like Pinterest, where you can grow your brand.

#1: Set Up a Pinterest Account

You will need a Pinterest account with the name of your jewellery brand. You can create a business account on Pinterest so that you have access to features like ads and analytics. It will help you track your progress of advertisements and will give you insights into how many people have stumbled upon your ad.

#2: Create Pins

The next step in the Pinterest business account for your jewellery brand is to set up beautiful pins. You can create high-quality, eye-catching pins showcasing your jewellery designs. You should use bright pictures of jewellery in a vertical 2:3 standard. You can use design tools like Canva for creating intricate and standard pictures to showcase on Pinterest.

#3: Organise Jewellery Board on Pinterest

You can easily organise boards and pins on your Pinterest profile. Being a jewellery brand owner, you can organise your Pinterest board in a way that showcases the entire jewellery collection. You can create small groups and categories of jewellery like earrings, necklaces, rings, bracelets, etc, to help the customers find what they are looking for.

#4: Use Correct Keywords and Descriptions

By using the right set of keyboards and descriptions in your Pinterest board, you can pull customers to your Pinterest board. You only have to think of customers at this point. How would they look for jewellery on Pinterest? What would be their search terms? You can use such combinations and crucial keywords in the Pinterest board description so that customers can reach you efficiently.

Summing Up….

You should use a scheduling calendar based on which you should post consistently on your Pinterest profile. Offering quality content and maintaining consistency is the key to making your brand truly successful on Pinterest. If more customers and people knew about you and your profile, they would recommend their friends and family by sharing the pictures and doing word-of-mouth marketing. Pinterest can drive traffic to your website, which is one of its biggest benefits. To find out about more jewellery brands on Pinterest, you can look for jewellers at topjewellers.