Creating a Digital Catalogue for Jewellery That Converts Buyers
First things first – Every jeweller needs a jewellery catalogue that converts prospective buyers into confirmed buyers. The catalogue holds everything, from traditional to modern jewellery designs, a versatile range of jewellery patterns, and price ranges etc. It offers jewellery design prices and descriptions that are centred around the carat, weight, cut, colour and certification. The catalogue is the digital diary of your jewellery business. Many jewellery businesses find it difficult to create and maintain a catalogue, while some ignore it completely, treating it as a second priority. It’s the face of your jewellery brand. It keeps the entire inventory that customers can look at and explore their options. Hence, in this blog, we will help you understand how you can create a digital catalogue for your jewellery business to drive growth and conversions.
How To Create a Digital Catalogue for Your Jewellery Business? Learn How to Stand Out From Competitors
1. Choose a Catalogue Builder
Choosing to make an online jewellery catalogue improves accessibility and transparency for customers. Customers can easily browse categories and jewellery options in your store from the comfort of their home. Hence, you need a simplified and interactive catalogue builder that they can use to create an account for your jewellery business. The third-party websites, like Wix, are a versatile platform where top jewellers and retailers create their catalogue showcasing all their jewellery designs with descriptions. Before choosing a catalogue builder, make sure to look for features like drag and drop, interactive functionalities, smart editing, AI-powered suggestions and creative layout.
2. Include High-Quality Images and Videos
Next, you should focus on choosing an interactive template which can showcase various product categories and clear placements of jewellery designs and descriptions. You must include high-quality videos and images in your jewellery catalogue so they show a true picture of what they look like in real life.
3. Add Descriptions to Jewellery Designs
You should define various categories of jewellery designs. Proper hierarchy and segmentation are important in the catalogue so that customers can easily navigate between various categories. For example, you can create broad categories like Earrings, Rings, Pendant, Necklace, etc.. Under these categories, you can sub-categorise earrings like studs, pearl earrings, gemstone earrings, etc. Maintaining colour consistency and relatability with your brand is important. Choosing brand-related colours for your digital jewellery catalogue can help build recognisability in customers’ minds.
To Sum Up
Every top jewellery manufacturer, retailer and entrepreneur keeps a digital diary or catalogue of all the jewellery designs they have. It gives ease of selection, exploration and decision making. You can find many jewellery manufacturers and retailers on TopJewellers website, which is a third-party platform showing a listing of top jewellers in India. Jewellery discovery and purchase are extremely easy and accessible because of platforms like this, where you can get detailed information on jewellers, like their catalogue, location, reviews, etc. So what are you waiting for? Go ahead and complete your jewellery shopping at TopJewellers where you will find a variety of jewellers dealing with gold, silver, diamond and gemstone jewellery.
