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There are several characteristics that you should learn about a diamond if you are a retail buyer. These characteristics are cut, colour, clarity and carat. Knowing about these qualities can tell a lot about the diamond. Learning about the 4Cs of diamonds is important as they tell you about the quality and value of the […]

There are so many people out there who ask this same question a lot: What are the jewellery pieces every woman must invest in? So, finally, we decided to unveil it for all! When it comes to jewellery, there’s trendy, on the other hand, there’s timeless. And there are some of the pieces that can […]

Earlier, buying jewellery was more dependent upon in-store interaction and trust in the jewellery brand. For instance, remember how our grandmothers had a specific jeweller’s shop in a small town where they went during auspicious occasions to order jewellery. They ordered custom jewellery designs to adorn at a festival or a wedding. However, times have […]

If you are a jewellery brand owner, you must have different platforms and media to reach potential customers. Did you know that apart from official websites and social media platforms, you can market stunning jewellery designs on Pinterest? Yes, you heard that right. You can now market your products on Pinterest, which has over 500 […]

Jewellery trends for 2025 are all about those bold and modern vibes. This year, you can expect the vibrant colours to be at the forefront and also the designs that tell a unique story. Jewellery is just no longer an accessory – it’s more like a form of jewellery that showcases self-expression and a reflection […]

Isn’t online jewellery shopping hassle-free? If you haven’t yet had the experience of purchasing jewellery online, this is something you must do without worrying about the authenticity.  Top jewellery brands offer an online marketplace for jewellery. You don’t have to worry about choosing from a limited set of jewellery options. You can select jewellery pieces […]

Nothing can speak louder than your wedding than a shining diamond.  If you’re a bride, a bridesmaid, or just a guest who loves to sparkle. Then, you can choose the right bridal diamond jewellery that can make a style statement on your wedding day. With the ever-changing bridal jewellery trends, you can find the perfect […]

Gone are the days when mixed metal jewellery wasn’t a thing. Today, mixed metal jewellery has become a trend everywhere, from runways to red carpets. We are all guilty and obsessing over those mixed metal jewellery pieces. So, if you’re just a seasoned pro or a newbie to this mixed metal trend.  Fret not, we’ve […]

Trends like less is more have entered the globe and minimal jewellery is having its moment. Just think of your white T-shirt but better, you can simply touch to your outfit with minimal jewellery. Isn’t it interesting?  When you are opt for minimal style, it doesn’t only have to give up all the fancy look. […]

There is a crucial part of online reviews to play in the jewellery purchase decision-making. Online reviews significantly impact the mindset of a customer as they can either build trust or break trust in the brand. Hence, the best jewellers proactively assist customers in finding quality pieces and deliver an optimum customer experience to encourage […]